Brand the Change by Anne Miltenburg

Author:Anne Miltenburg [Miltenburg, Anne]
Language: eng
Format: epub
ISBN: 9789063695101
Publisher: BIS Publishers
Published: 2018-02-27T00:00:00+00:00

MAKE IT CURRENT

Communication should never exist for the sake of communication. Communication happens as a result of other brand interactions, through the events you organise, such as a dinner for potential investors, a hackathon for social good, the launch of a new flavour of chocolate bar, or the release of your annual report. Smart entrepreneurs plan ahead and see opportunities to make the most of each interaction. You could even organise an event to create a current edge to your communication that will be timely for others to share and build on.

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